It’s a helluva town. The Bronx is up and the Battery’s down. The people all ride in a hole in the ground. Also, it’s the headquarters for all your GAME OF THRONES merchandising needs.

Just check out the HBO store at 1100 Avenue of the Americas (Sixth Avenue, for you out of towners). The shop was transformed last night into the official GAME OF THRONESD headquarters — the first and only one of its kind the world.

All of the merchandise from HBO’s on-line shop will be offered at the store. The shop has also gas props straight from the set on display, and GAME OF THRONES content running on the multimedia components. So it’s museum as well as a shop.

HBO plays to update continually over the next several months with rotating displays, official merchandiing and promotions.

So New Yorkers… get down into that hole in the ground. Visit early! Visit often! OOOOHHH and AAAHHHHH.

And while you’re in town, have a pizza for me at one of the many great NYC pizza places.

This is the best thing to happen to NYC since the Giants won the SuperBowl.

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Comcast has announced that they’re partnering with HBO to promote GAME OF THRONES:

http://blog.comcast.com/2011/03/get-ready-for-game-of-thrones.html

Be sure to check out the videos at Xfinitytv.com. New stuff there, and expanded versions of trailers seen before. I’d embed them here, but there are so many.

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And of course no primer for the Seven Kingdoms would be complete without House Targaryen.

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There’s lots, lots more to come.

April 17 creeps ever closer.

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And herewith everyone’s favorite lions, the Lannisters of Casterly Rock.

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Once more, thanks to HBO and TV.com.

A Lannister ALWAYS pays his debts…

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HBO is rolling out so many goodies these days that I can hardly keep up.

The latest: new “House” videos for the Houses Lannister, Baratheon, and Targaryen.

Herewith House Baratheon. Meet the stags.

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I’ll embed the other two in separate posts.

Enjoy.

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If the talk I hear is true, you guys ain’t seen nothing yet.

HBO is really pedaling the show.

Especially in the New York area. Lucky New Yorkers. They get the good pizza, and this…

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The HBO is having a sale on GAME OF THRONES merchandise.

Twenty per cent ( 20 %) off… but today only!

http://store.hbo.com/

Just sayin’

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And herewith… drum roll, please… the cover art for the new TV tie-in edition of A GAME OF THRONES. Which seems to have lost its “a” but gained the soon-to-be-iconic image of Sean Bean upon HBO’s Iron Throne.

So much stuff happening on so many fronts of late that I could spend all days posting updates here and still would not catch up. So forgive me if I am late announcing This or talking about That. I do my best, but Kong is a mighty foe.

Back to Skull Island.

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My friend Paul Cornell — DR WHO writer, ace comics scriptor, and soon-to-debut Wild Carder –is growing out his beard for charity.

If you would like to turn Paul into Grizzly Adams, and help the homeless of London while you’re at it, go to

http://www.justgiving.com/paul-cornell0/

and make a donation.

And don’t forget to buy FORT FREAK this June, and meet Paul’s new Wild Cards character.

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And here’s yet another trailer that premiered on HBO tonight.

It’s called “Fear and Blood.”

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Lovely glimpse of the late Margaret John as Old Nan. She will be missed as the show goes forward.

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