Santa Fe has a new movie theatre.

A brand-new Violet Crown multiplex opens today in the Railyard, with 11 screens, big loungers, gourmet food (including pizza), and beer and wine.

Parris and I attended their “soft opening” yesterday, meeting and mingling with Bill Banowsky of Violet Crown, VIPs from the Railyard Corporation and the local film community, and various dignitaries from the city and state… including former Governor Bill Richardson, whose administration really helped to put New Mexico on the map in television and film.

It was a gala event, and the Violet Crown is a gorgeous facility. They are only two blocks down from the Jean Cocteau, but we’re friendly neighbors, and between us we hope to make the historic Railyard distinct THE place to see a movie in Santa Fe. There are plenty of great movies out there (old and new) for all of us.

The Violet Crown will be opening to the public today with AVENGERS: AGE OF ULTRON.

Down the street, at the Jean Cocteau, we will be showing ROAR.

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See you at the movies!!