Remember all the madness of the Ice Bucket Challenge that swept the world not so long ago?
Sure you do.
If not, here are some reminders:
There were more. Hundreds more. Thousands maybe. But you get the idea.
Silly, right? Celebs, regular people, rich people, poor people, men, women, all dumping ice on their heads and squealing and shivering… and for what? Some cynics compared it to stuffing phone booths or swallowing goldfish or doing the macarena.
Well, not so fast. Turns out all that silliness made a difference.
Read it here: http://nydn.us/2arKgDf
All those buckets of ice may have helped put the freeze on ALS. No, it’s not a cure… but it’s one battle one in the war against a truly horrible disease.
And I am so pleased that my friends and I could do our tiny little bit, with all the others around the world, in bringing this about.